XyliWhite™ Platinum Toothpaste unites the proven oral health benefits of xylitol with the powerful whitening properties of natural baking soda. This unique dual action formula is safe and effective, and when used daily, can help you promote a smile that is brighter and healthier than ever before! Baking soda has been recognized in many of today's most popular oral care products as an effective way to safely whiten teeth. Xylitol is a naturally produced sugar alcohol that has been shown in a number of studies to help support healthy pH levels within the mouth, inhibit the activity of bacteria and protect enamel tooth surfaces. Together, they offer two-tiered protection that you can trust with every brushing. The XyliWhite™ Advantage Xyliwhite™ Platinum Mint with Baking Soda is a remarkable fluoride-free toothpaste gel that uses all-natural Xylitol as its main ingredient. Supports healthy teeth and gums Helps fight plaque build-up Free of SLS chemicals (sodium lauryl sulfate) Perfectly suitable for vegetarians Contains the Whitening Power of Baking Soda Clean fresh mint taste Contains 25% Xylitol, one of the highest contents available Proven safe for both adults and children alike A toothpaste unlike anything you've experienced